Search Engine Optimization Research is the process of assessing your search engine strengths, weaknesses, opportunities and threats (SWOT) to enable the creation of a SEO strategy that maximizes the return of your search engine optimization investment.
SEO research processes:
The competitive search engine environment analysis
- Direct and indirect competitors
- Industry portals, directories and resources
Keyword research and analysis
- Relevancy
- Popularity
- Competitiveness
Data and trend analysis, including historic web activity studies
Search marketing research based on historical data
Our SEO research methodology ensures that your SEO effort is well directed, taking into consideration the broader range of factors that affect long term search engine rankings
